James launched Aqua Touch in 2017 to bring the latest advances in maintenance, repair and pool sanitization technology to commercial and residential pool owners. He earned a BA in economics from the University of Rochester and an MBA from Wake Forest, with a concentration on finance and entrepreneurship. His experience with traditional pool service began when he was in high school and later in college, taking care of his family’s pool.

Throughout his professional career, James has always committed himself to capitalizing on cutting-edge intelligence and developments in science, technology, processes and materials to improve the lives and experiences of his customers.